Client
SentinelOne
Services
Press and public relations
Project summery
Since July 2016, Code Red Security PR has been responsible for press and public relations for SentinelOne, a provider of Next Generation endpoint protection, in German-speaking countries.
Goals
The Callenge
To launch SentinelOne into the already crowded end point security market, to build awareness for its innovative EDR approach and to explain how its machine learning capabilities were able to go beyond legacy detection and mitigation required a mixture of different PR activities.
„Thanks to the excellent work of Code Red Security PR, we were able to increase our share of voice from 17 to 40% within one and a half years – all of this in a very competitive market segment!“
Rainer M. Richter
SentinelOne DACH spokesperson
Activities and Results
(July 2016 – July 2018)
0
Bylined Articles (Content Creation und Placement)
0
Comments, Statements and Rapid Responses
0
Press Releases and Media Alerts
0
Interviews
0
Total Online und Print Coverage
0
%
